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NEMO Webinar - Developing an exhibition in liaison with visitors - The 360⁰ approach

Date

Thursday, June 4, 2020

Time

11:00 AM Europe/Berlin

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Please note that the webinar is limited to 200 participants on a first serve, first come basis.
The video recording will be made available on NEMO's website: www.ne-mo.org/training/nemo-webinars

Agenda

How do you make exhibitions more understandable and attractive to visitors without sacrificing curatorial ideas? One way is it to apply the 360⁰ approach where visitor research effectively can help design all the steps of exhibition development, from the underlying concept, through language formulation, communication strategy to visitor experience. This approach will be illustrated with a case study of an exhibition for families.

Presenter

Małgorzata Zając

Małgorzata Zając, Deputy Marketing Manager, is responsible for co-ordinating research into current and potential audiences and operationalizing its findings in the POLIN Museum of the History of Polish Jews's activities. She has also actively promoted state-of-the-art marketing data acquisition and application ideas to cultural institutions. Earlier, Małgorzata spent 11 years marketing research services and developing syndicated projects for the international research group Ipsos in Poland.
Presenter

NEMO - Network of European Museum Organisations

The Network of European Museum Organisations (NEMO) was founded in 1992 as an independent network of national museum organisations representing the museum community of the member states of the Council of Europe. Together, NEMO's members speak for over 30.000 museums across Europe.